![]() You can use them to track the fine details also, like how much revenue you get from your Twitter bio or Instagram caption.Ī UTM link can answer some of the most important questions a digital marketer can inquire about their web traffic efforts: You can use the UTM variables within the link to track general information, like how much traffic you’re getting from social media. UTM codes help you track the performance of each of those links so you can see where your web traffic is coming from. ![]() If you’re spending a lot of time in social media, you might be publishing hundreds of new links per day. You can have only numbers, letters, hyphens, '+' sign and periods in the variable. This variable is preceded by the "=" sign. Tracking variable – a unique variable to identify the dimension being tracked (such as the name of the traffic source).There are 5 separate parameters you can track: utm_source, utm_campaign, utm_content, utm_term (more on these below). UTM Parameter - that starts with utm_. ![]() UTM codes are bits of text you can add to a link that tell Google Analytics a little bit more information about each link. UTM codes enable Google Analytics to tell you where searchers came from as well as what campaign directed them to you. Their software laid the foundational groundwork to allow what we all know and love as Google Analytics. Created by Urchin Software Corporation, the company was acquired by Google in 2005. A UTM code, which stands for “Urchin tracking module” is a simple code that you can attach to a custom URL in order to track a source, medium, and campaign name. ![]()
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